Associate - Curation

About Team 

The fashion curation team is currently responsible for 1) defining and owning the fashion and trend  direction for selection shaping across all fashion brand units & categories, working across business,  merchandising categories, marketing, revenue + growth, creative + catalogue, data science and product  tech teams. 2) Creating a competitive moat based on trend informed fashion expertise, curated selection  and differentiated platform experience.  

Roles & Responsibilities 

This role will manage the fashion curation charter on Myntra for the BPC charter. It brings together the art and science of  buying, selection and merchandising experience. It requires a keen understanding of fashion customer  preferences, global and Indian trends, to collaboratively build and deliver a distinctive selection  experience on the platform, in a fast-paced work environment. 

Core Skills 

• Ability to take a customer first approach on trends, selection and experience development. • Ability to influence selection direction for the categories where trends need to be considered. • Strong interpersonal, presentation and communication skills. 
• Methodical thinking, analytical skills with good presentation hygiene.  
• Superior stakeholder management skills with an ability to influence decisions and drive  innovations across platforms. 
• Ability to multi-task and lead a high potential team through daily planning and execution. 

Responsibilities 

A: Selection and Curation (35%) 

• Execute the trend vision from a fashion perspective ensuring we are always the first to be highly  curated and differentiated in our selection and storytelling. Responsible for design research,  fashion and trend forecasting.  
• Influence buying/selection - seasonal trend decks for all teams – in partnership with category  leads, resulting in higher consideration and sales across BAU/ Events and Season launches. 

B: Team management and cross-functional collaboration (35%) 

• Manage the team to deliver on monthly curation operations and deliverables. • Responsible for seasonal trend research, cadence calendars and event SOPs.  • Responsible for advising and mentoring top brands. Responsible for performance of existing trend widgets and new trend properties. • Work closely with categories X brand SPOCs during the pre-season buying activities to build an  assortment that is relevant to our audiences at all points in time. 
• Partner with growth, product tech and data science teams on feature and program solutions  and performance results that impact fashion curation.  
• Partner with the catalogue team to lead on global fashion directions based on selection inputs  and differentiation goals. E.g.: Women’s Fashion/Men’s Premium etc. 

C: Trend consumer and experience (30%) 

• Work closely with the growth and marketing teams to execute elevated experience for events  and BAU.  
• Study the consumer journey, develop persona and page designs for the fashion markets.  • Understand the gaps in selection trends on the platform, and work with the categories to plug  the selection and storytelling gaps. 
• Work with the Curation Director on:  
• Developing plan to drive engagement and conversations that address key subcultures:  Sneaker hoods, K-pop’s etc. 

Senior Manager - Curation life.myntra.com 

• Identify strategic experience spaces for program development. 
• Prioritize them with business on growth, opportunity size and customer metrics especially driving NCA, X-sell.  

• Deliver on program execution and track performance metrics. 

Qualifications & Experience 

Multi-hyphenate with 7-10 years of international brand design, buying and merchandising experience.  Cross-functional understanding of fashion design, development, platform experience in the Beauty, Home or Jewelry space. Fashion graduate degree with marketing or product experience or business graduate with  fashion start-up experience would be preferred.  Valid Indian passport. May require domestic and international travel. Bangalore- based.