Associate - Curation

Bengaluru

About Team 

The fashion curation team is currently responsible for 1) defining and owning the fashion and trend  direction for selection shaping across all fashion brand units & categories, working across business,  merchandising categories, marketing, revenue + growth, creative + catalogue, data science and product  tech teams. 2) Creating a competitive moat based on trend informed fashion expertise, curated selection  and differentiated platform experience.  

Roles & Responsibilities 

This role will manage the fashion curation charter on Myntra for the BPC charter. It brings together the art and science of  buying, selection and merchandising experience. It requires a keen understanding of fashion customer  preferences, global and Indian trends, to collaboratively build and deliver a distinctive selection  experience on the platform, in a fast-paced work environment. 

Core Skills 

  • Ability to take a customer first approach on trends, selection and experience development. Ability to influence selection direction for the categories where trends need to be considered. Strong interpersonal, presentation and communication skills. 
  • Methodical thinking, analytical skills with good presentation hygiene.  
  • Superior stakeholder management skills with an ability to influence decisions and drive  innovations across platforms. 
  • Ability to multi-task and lead a high potential team through daily planning and execution. 

Responsibilities 

A: Selection and Curation (35%) 

  • Execute the trend vision from a fashion perspective ensuring we are always the first to be highly  curated and differentiated in our selection and storytelling. Responsible for design research,  fashion and trend forecasting.  
  • Influence buying/selection - seasonal trend decks for all teams – in partnership with category  leads, resulting in higher consideration and sales across BAU/ Events and Season launches. 

 

B: Team management and cross-functional collaboration (35%) 

  • Manage the team to deliver on monthly curation operations and deliverables. Responsible for seasonal trend research, cadence calendars and event SOPs.  Responsible for advising and mentoring top brands. Responsible for performance of existing trend widgets and new trend properties. Work closely with categories X brand SPOCs during the pre-season buying activities to build an  assortment that is relevant to our audiences at all points in time. 
  • Partner with growth, product tech and data science teams on feature and program solutions  and performance results that impact fashion curation.  
  • Partner with the catalogue team to lead on global fashion directions based on selection inputs  and differentiation goals. E.g.: Women’s Fashion/Men’s Premium etc. 

 

C: Trend consumer and experience (30%) 

  • Work closely with the growth and marketing teams to execute elevated experience for events  and BAU.  
  • Study the consumer journey, develop persona and page designs for the fashion markets.  Understand the gaps in selection trends on the platform, and work with the categories to plug  the selection and storytelling gaps. 
  • Work with the Curation Director on:  
  • Developing plan to drive engagement and conversations that address key subcultures:  Sneaker hoods, K-pop’s etc. 

 

Senior Manager - Curation life.myntra.com 

  • Identify strategic experience spaces for program development. 
  • Prioritize them with business on growth, opportunity size and customer metrics especially driving NCA, X-sell.  
  • Deliver on program execution and track performance metrics. 

Qualifications & Experience 

Multi-hyphenate with 7-10 years of international brand design, buying and merchandising experience.  Cross-functional understanding of fashion design, development, platform experience in the Beauty, Home or Jewelry space. Fashion graduate degree with marketing or product experience or business graduate with  fashion start-up experience would be preferred.  Valid Indian passport. May require domestic and international travel. Bangalore- based.