Senior Manager – Revenue & Traffic, Loyalty Customers

Bengaluru

About the team

This role rests within the Insider team, part of the Marketing function of Myntra. The Insider team is responsible for Myntra’s most loyal customers - Myntra Insiders. The team focuses on maximising traffic, revenue and engagement from these customers by ensuring a truly differentiated experience and rewards. 

We are looking at an exceptional candidate who can spearhead our various revenue & traffic interventions targeting our best customers. This is a high impact assignment, and will involve working closely with cross-functional teams. Exceptional analytical skills with working knowledge of data programming languages, strong stakeholder management skills, and demonstrated ability to work on complex business problems are prerequisites to apply for this role.

 

Roles & Responsibilities

Broad responsibilities will include:

  • Own and Drive all aspects of Customer Lifecycle for Myntra’s most loyal customers with the aim of maximising revenue
  • End to end ownership & accountability of key business metrics like revenue, churn, retention, tier goals achievement and growth
  • Lead several industry-first interventions to improve revenue & engagement among our top users. Work proactively with Myntra’s product team to build future capability.
  • Deduce the right segmentation and slicing approach for the customer cohort to put in place cohort wise strategies and targets 
  • Work with Myntra’s key brands and focus categories (e.g. Beauty & Personal Care) to drive acquisition, retention and repeats for these brands & businesses
  • Support the Myntra Insider partnerships team with key insights to optimise the type of rewards and constructs to be sourced for driving customer retention and engagement
  • Draft daily Revenue, Traffic & other input metric plan/forecast for different customer cohorts for BAU and event days. Monitoring these metrics & deep-dive analyses for problem-solving sessions will also be a key part of the role
  • Evangelizing and operationalizing the analytical CLM solutions for usage across the organization
  • Be the “analytical backbone” of the team: Experiment through growth hacks & implement interventions that deliver sustainable incrementality, Deliver measurements for all new interventions & actions 

Skills & Experience

  • 3-5 years of experience in growth/customer retention/acquisition functions, preferably in E-Commerce domain 
  • High bias for action – Show continuous progress through execution, course correct along the way if needed.
  • Strong analytical problem-solving skills with appreciation for Math and Business and ability to get their hands from the get going 
  • Highly proficient in use of Excel, SQL, R/Python - this role requires hands on experience with large-scale data sets
  • Excellent stakeholder management and communication skills, since this role requires cross-functional collaboration
  • Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines
  • Strong attention to detail and comfortable handling multiple projects

Qualifications

  • Masters/MBA from a tier 1 college
  • B Tech/BE or equivalent from a reputed college preferred, but not mandatory