Senior Manager - Marketing Analytics

Bengaluru

ABOUT THE ROLE

As Performance marketing associate, you will be responsible to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. You will lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign. Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between channels. Measure and report performance & growth on a periodic basis

Department: Revenue & creative

 

RESPONSIBILITIES

 

  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
  • Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
  • Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc. Serve as the key strategic lead for programmatic display, especially the Double Click suite
  • Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
  • Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner
  • Work with our Performance agencies to institute best execution processes.

 

 

SKILLS / EXPERIENCE

 

  • 4+ yrs of relevent experience in Paid advertising, mainly Facebook Ads and Google Ads.
  • Prior experience in E-commerce preferred with a specialization in Marketing
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact.
  • Understanding of the e-commerce and fashion industry, competitive landscape
  • Demonstrated ability in executing results, with strong attention to detail
  • Consumer-centric mindset and ability to think strategically and tactically
  • Quick learner and ability to work in a fast-paced and dynamic work environment

 

QUALIFICATIONS

MBA from a Tier 1/2 institution