Senior Manager - Content and Social Marketing (Beauty & Personal Care)


About Team
This role is a part of the Content and Social Marketing team at Myntra, responsible for content creation and acquisition for all our channels. This team works across all channels to drive buzz-worthy innovations via content for Myntra.

Roles & Responsibilities
Role: This role is responsible for owning the content and social media charter for Myntra’s beauty Business. This role will be responsible for aquiring content, building and managing the influencer charter and managing the social media handles for Myntra Beauty specifically


  • Own and manage the social media calendar for Myntra Beauty social media handles; plan for and execute aggressive growth on all possible channels relevant o the vertical.
  • Build a robust Influencer program for Myntra beauty and manage it on a daily basis
  • Build content at scale for Myntra beauty business via influencers and content agencies to drive growth on the platform and digital channels for this vertical.
  • Anchor the communication and content + social charter for the vertical for sale events + brand and collection launches

Qualifications & Experience

  • 7-8 years of experience in content creation and delivery in the fashion/ beauty or lifestyle sector
  • Min. 3+ years of experience in managing social media accounts of beauty brands
  • Min 3+ years of experience in managing influencers and building influencer programs
  • Background in fashion or beauty publications, digital platforms or digital content creation is a plus