Deputy Director - Category Demand Management


About Team
Revenue sell side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving
platform revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a specific profitability for the category.

Roles & Responsibilities

  • Define and achieve the growth strategy for your category or business units - by considering the selection available, pricing and discount targets
  • This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion – across all the external brands and Myntra Fashion Brands
  • This role will be a people manager role – leading a team of 5+ people in driving the demand generation for respective categories in Myntra
  • This role involves working with leadership team to define the future strategy for the categories


  • You will be responsible for owning the topline and bottom line targets for the category you will be managing
  • Responsible for driving the revenue and growth for the categories - by growing the brands or sellers on the platform, increasing customer acquisition and retention for the categories
  • Responsible for driving the merchandising strategy for the categories, driving the acquisition and retention targets for the categories and CRM strategy for your categories
  • Responsible for driving the supply side selection metrics for your categories and driving the right selection width and depth for those categories.
  • Responsible for driving the go-to-market for all launches and campaigns and events for all the categories
  • Responsible for the Pricing Strategy for the category

Qualifications & Experience:

  • Master’s degree from an accredited university or college a must
  • 5 years of total; 4+ years’ experience in e-commerce/ related fields is a must
  • Must have led a team of 5+ people for a minimum of 2 years; must showcase ability to lead, mentor and manage high performing individuals
  • Must manage multiple senior stakeholders independently
  • High competency in written and verbal communication skills (preparation of business documentation, presenting to senior stakeholders a must)
  • Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management
  • Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision