Associate – Marketing Analytics

Bengaluru

About Team

This role in central marketing team. This team is responsible for demand generation, traffic, users & installs.  Working on AIDA funnel using all digital channels is core job function. Primary impact of this role is to support analytics functions in managing & creation of the reports.

 

Roles & Responsibilities         

Primary responsibility of the role is around data gathering, reports management & generation of insights generation.  This person will have to work with raw sources of data from Facebook, Google analytics, appsflyer and more & stich reports / MIS for daily usage within marketing teams. Making sure right data is getting captured, working on dashboards, daily reports (along with internal & external teams), helping in planning & measuring campaigns performances are core responsibilities. This role will own all backward & forward looking reporting for key marketing KPIs. This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.

 

  • Manager & publish daily marketing dashboards & MIS
  • Take reporting requests from teams and help set up reports
  • Be hands on data collection & running insights etc
  • Analyze a wide variety of data as required to solve a business problem - Media execution data, Internal transactional & click stream data and/or data from Google Analytics
  • With time pick skills in Data studio & Google ads data hub etc in GMP stack

 

Responsibilities:

  • Creation of daily MIS reports and dashboards
  • Publish marketing dashboards on MIS & excel
  • Working along with core team on month & event based planning
  • Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
  • Create data based recommendations for campaign managers to optimize campaigns
  • Working with BI team for data collation & extraction of 1st party data
  • Data & insights representation to stake holders within & outside the team
  • Competition analytics and tracking

 

Qualifications & Experience

  • Min Qualification ~ Graduate
  • Comfortable with larger sets of data
  • Advanced excel skills, SQL is nice to have but not a limitation
  • Articulation
  • Multitasking with efficiency
  • Nice to have:
  • Experience for building & maintain MIS dashboards
  • Similar role in past either at a agency / analytics firm / platform or brands is a plus
  • Understanding of digital functions is a plus