Associate - Digital Marketing

Bengaluru

About Team

The digital marketing team drives growth in terms of sessions, customers & app installs. The digital team is very important team to drive new users & new customers for platform and build brand salience for Myntra. This team works with multiple digital partners like Google, Facebook etc. Operates in fast pace environment, takes data based actions & drives optimization to bring efficiencies on metrics of reach, users, traffic, new users & app installs.

 

Roles and Responsibilities

Role:

  • Looking for data driven marketing person with hands on expertise on Google DV 360 & Facebook platforms
  • Will be the one responsible for the setting up campaigns, optimizing and reporting
  • Will be responsible for planning channel level campaigns and aligning planning process with key stake holders
  • Will be responsible for day today campaign ops

Responsibilities:

  • Plan , set up & run reach & freq / upper funnel campaigns on Google DV 360 & Facebook
  • Create / Manage day on day channel level reports and campaign metrics
  • Responsible for event planning and execution
  • Responsible for aligning with Google and Facebook partners on campaigns & incorporate best practises
  • Responsible for delivering on key metrics around sessions , organic install , New users
  • Responsible for working with perf team to create a 360 view from funnel perspective
  • Responsible for customer’s cohort level plan & campaigns and ensuring required repeat rate from existing customers from video based campaigns
  • Responsible for campaign analytics

Qualifications & Experience

  • MBA / Graduate
  • Should have worked in similar function for 6 months to 1 + tenure
  • Should have hands on experience with excel , DV 360 / Facebook platform
  • Should be comfortable with large sets of data & drive insights
  • Should be analytical & have structured problem solving approach
  • Good communication skills