The International Brands Team (IB) manages a portfolio of niche and strategic brands on the platform helping them grow to scale .These usually are perception drivers for the platform and hence play a big role across categories.
Roles & Responsibilities
Role: Manager –Marketing is responsible for understanding and enhancing brand visibility of a portfolio of International brands through various online communications, promotions and campaigns. The job will entail working cross functionally with various teams for a portfolio of lifestyle brands and strengthen a few new brands.
- Working closely with the brand and category teams to give marketing solution for brand business problems, to meet and improve visibility and revenue on the platform.
- Own the strategy, thinking and executing brand campaign while working across categories that help shift the brand metrics
- Tracking all metric on Visibility , RPLC , LC across brands making sure brands get the visibility as allocated
- Understand and deep dive customer segments to customize marketing communication basis these segments to increase awareness , acquisition and repeats
- Work with internal stake holders to publish brand content across channels and bring alive marketing campaigns
- Work with Myntra marketing & brand team to device brand strategy for growth and salience on Myntra
- Work with categories to have a brand marketing calendar
- Lead marketing for International Brands from a Business development point of view for bringing new international brands on board
Qualifications & Experience
- 3-5 years of relevant work experience of working on brands managing the communication and brand strategy
- Experience and deep understanding of content, social and digital media.
- Experience in fashion and lifestyle is preferred.
- Has strong creative bent of mind, with ability to generate ideas to drive brand visibility
- Cross functional team management skills to liaison with both external brands and internal stakeholders.
- Excellent verbal and written communication skills.
- Self-motivated, aggressive, open to learning with an extremely positive attitude.